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Group consensus and minority influence - Carsten K. W. de Dreu

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Title
Group consensus and minority influence - implications for innovation
Author
Carsten K. W. de Dreu
format
Paperback / softback
Publisher
Wiley Blackwell
Language
English
UK Publication Date
20010416

Description

This text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. It provides useful insights on how to work more effectively with groups in applied settings.

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