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Guerrilla advertising - Gavin Lucas
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Title
Guerrilla advertising
Guerrilla advertising
Author
Gavin Lucas
Gavin Lucas
format
Paperback
Paperback
Publisher
Laurence King
Laurence King
Language
English
English
UK Publication Date
20060710
20060710
Description
Shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
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