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Guerrilla advertising - Jay Conrad Levinson
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Title
Guerrilla advertising - cost-effective techniques for small-business success
Guerrilla advertising - cost-effective techniques for small-business success
Author
Jay Conrad Levinson
Jay Conrad Levinson
format
Paperback / softback
Paperback / softback
Publisher
Mariner Books
Mariner Books
Language
English
English
UK Publication Date
19940608
19940608
Description
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
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