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Hands-on social marketing - Nedra Kline Weinreich

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Title
Hands-on social marketing - a step-by-step guide to designing change for good

Author
Nedra Kline Weinreich

format
Paperback / softback

Publisher
SAGE

Language
English

UK Publication Date
20101208

Description

Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to both students and practitioners in the fields of public health, social services, and health care communications.

Completely revised and updated, the Second Edition includes:

- Material related to the rise of the internet and social media has been added to reflect major changes in the way social marketing is being done.

- A new case study has been added to reflect current trends.

- More on the emotional component to marketing.

- More in-depth information on communications theory has been added

- More on ethics has been added

- More on current channels (social networking sites, online gaming, entertainment education) has been added

Nedra Kline Weinreich is President of Weinreich Communications, a consulting firm that works with nonprofits and government agencies to help them bring about health and social change. Since 1992, she has developed social marketing and social media programs for clients such as the U.S. Centers for Disease Control and Prevention, U.S. Substance Abuse and Mental Health Services Administration, National Institute for Child Health and Human Development, National Minority AIDS Council, Population Services International, Loyola University of Chicago and many others. Prior to her work with Weinreich Communications, Nedra designed health education and communication programs for public and private organizations. She earned her master's degree in health and social behavior from the Harvard School of Public Health and teaches a course on social marketing at the UCLA School of Public Health. She offers in-person and online trainings via her Social Marketing University program, as well as customized workshops. Nedra lives in Los Angeles, California, with her husband Gil and children Ariel and Leora.

Nedra would love to hear from you with your thoughts about the book. You can reach her at:
Email: [email protected]
Web: www.social-marketing.com
Spare Change Blog: www.social-marketing.com/blog/
Twitter: www.twitter.com/Nedra

Type
BOOK

Edition
2nd Edition

Keyword Index
Social marketing.

Country of Publication
California

Number of Pages
309

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Hands-on social marketing - Nedra Kline Weinreich

Description

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