Peale was the cofounder of the Horatio Alger Association, an organization committed to recognizing and fostering success in individuals who have overcome adversity. The association annually grants the memorial Norman Vincent Peale Award to a member who has made exceptional humanitarian contributions. With his wife, Ruth, the author also cofounded the Peale Center for Christian Living, as well as Guideposts-an
organization that encourages positive thinking and spirituality through its non-denominational ministry services and publications with a circulation of more than 4.5 million. In 1984, Ronald Reagan awarded Peale with the Presidential Medal of Freedom, the United States' highest civilian honor, for his contributions to theology.