Hey Whipple, squeeze this! - Luke Sullivan

Veteran copywriter Luke Sullivan returns with a nearly allnew fourth edition of his classic guide to advertising. Part howto and part expos, Hey
Whipple, Squeeze This!
is an insiders guide to coming up with great ideas as well as an unapologetic sendup of all thats heavyhanded, dimwitted, and ineffectual in the industry.

Updated to cover the digital revolution in advertising, this
Fourth Edition
now includes good examples and best practices in all the new and emerging media: from social media to traditional, direct marketing to experiential, outdoor advertising to mobile. Youll get authoritative advice and guidelines on creating great ideas for both digital and traditional media, all while Sullivan regales you with hilarious industry war stories.

Praise for the first edition

"Luke Sullivan writes a perfect lesson in advertising for newcomers
and a familiarand laughably painful reminiscence for those of us entrenched in this noble and often crazy profession."

Lee Clow , Chairman and Global Director, TBWA\Worldwide

"This business is changing like crazy, but Luke Sullivans advice is timeless. If youre good at advertising, this book will make you better. If youre great, itll make you greater."

Mike Hughes , President, The Martin Agency

"Lukes reflections on the advertising industry make me wish I could do it all over again. Except for that scab story in Chapter 11."

Bob Barrie , Barrie DRozario Murphy

Additional material on heywhipple.com