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Hollywood stardom - Paul McDonald
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Title
Hollywood stardom
Hollywood stardom
Author
Paul McDonald
Paul McDonald
format
Paperback / softback
Paperback / softback
Publisher
Wiley
Wiley
Language
English
English
UK Publication Date
20130118
20130118
Description
By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.
- Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the 'star image' is replaced with the 'star brand'
- Offers the first extensive analysis of stardom in the 'post-studio' era
- Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market
- Draws on an extensive body of research data not previously deployed in film scholarship
- A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts
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