How to buy design - Marion Hancock

A practical guide which explains the entire design-buying process from start to finish and covers all aspects of commissioning design services. Using a step-by-step approach the book looks at a range of disciplines, from product and graphic design (including corporate identity and packaging) to interior design. This essential introduction for the company or individual with limited design experience explains how to find and brief a designer, how to calculate costs and timescales and how to manage a design project. With a range of illustrated case studies to demonstrate aspects of the design process, this is an invaluable reference for anyone involved in commissioning the services of a designer.