How to choose a franchise - Iain Murray

Praise and Reviews

"Assesses the pros and cons for franchisor and franchisee, analyses companies and contracts, and provides self-assessment techniques to find the most suitable franchise."

- The Bookseller

"Murray's book will help you choose widely and to assess your franchising suitability, set financial targets and conduct adequate research."

- The Weekly Telegraph

The number of UK business franchises has more than doubled over the last eight years, to a combined annual turnover of

10 billion. Unlike the majority of business start-ups, most franchises are successful, and today some of the biggest high street names offer franchises.

The Daily Express How to Choose a Franchise is written for anyone seriously considering taking up this kind of business opportunity, and it advises you on the essential groundwork needed before acquiring a franchise. Key topics covered in this updated new edition include:

where to look for a great franchise

setting your financial targets

scrutinizing the franchise contract

how to prepare a business plan

case studies including Domino's pizza and Kall Kwik

the British Franchise Association Members and other useful contact details

An invaluable guide, it will help you ensure you find the most suitable franchise.