How to make sales when you don't like selling - Alan Fairweather

What you really need to succeed in business is customers. Everybody in your
business needs to be constantly looking for them, because you'll always lose
some through no fault of your own. But few people are naturally comfortable with
selling - and not everyone has been trained to do so. This clear, memorable and
easy to understand book contains practical information on how to do it right -
and how to do it better if you are already doing it. It will show you how to: -
DEVELOP YOUR SALES SKILLS FROM SCRATCH - MAKE CUSTOMERS COME TO YOU - MAKE A
COLD CALL AND GET AN APPOINTMENT - MOTIVATE CUSTOMERS TO BUY USING 4 SIMPLE
SALES STEPS - DEVELOP RELATED NETWORKING AND REFERRAL SKILLS

Contents: Preface; 1. Keeping It Simple; 2. Getting into the
Mindset; 3. Motivating People to Buy; 4. How to Sell Yourself; 5. Using the
Proactive Approach; 6. Four Simple Sales Steps; 7. How to Deal with Resistence;
Index, About the author.