How to negotiate better deals - Jeremy G Thorn

This text will help those having to negotiate as part of their job, whether they are buying, selling or in general management. It covers the strategies of both cooperative and competitive bargaining as well as how to handle confrontation. There is detailed discussion on how to ensure that the best deal is struck in each case, how to promote mutual gain and how to avoid a shared loss. A vast array of tactics is discussed which the reader can use, or defend against.;The book explains: when - and when not- to negotiate; how to plan your case in advance, how to avoid unpleasant surprises and how to make the best of your advantages; how to bid for what you want and trade concessions at least cost; how to signal what you need without prejudicing your case and how to interpret the signal you receive in return; how to settle the deal you have struck; how to improve the outcome by building a power base; and how to handle personality and cultural differences, with a summary of what to do when faced with "difficult" types. The book also contains a comprehensive summary checklist, together with a list of "games people play" and suggestion for practice.