How to open and run a successful restaurant - Christopher EgertonThomas

Dig into this comprehensive guide from successful restaurateur and author Christopher EgertonThomas, who dishes out good advice on everything from coming up with a winning concept, choosing a location, and equipping a kitchen to designing the menu, decorating the dining room, and managing a staff. Whether you want to open an upscale restaurant or a diner, a bistro or a burger joint, specialize in ethnic cuisine or go with an established franchise, How to Open and Run a Successful Restaurant, Third Edition gives you the essential information to do it right.

The Third Edition of the celebrated souptonuts classic is updated for todays competitive marketplace and features an expanded examination of the franchise system, indepth discussions on customer relations, and a wealth of information on staff training one of the most important ingredients for success. It covers:

• Guidance on financing, taxes, insurance, health and safety, legal issues, and more


• Marketing research, including evaluating local competition to refine your concept


• Evaluating franchise opportunities the pros and cons of going with an established concept


• Effective staff training both initial and ongoing


• The "feelgood factor" that intangible quality that keeps customers coming back for more

All this proven, practical guidance is served up in Christopher EgertonThomass flavorful style and seasoned generously with reallife anecdotes and restaurant lore from around the world that are instructive and entertaining. This is a mustread for those considering the restaurant business and a ready reference for restaurateurs who want to improve their operations.