How to persuade and influence people - Philip Hesketh

You won't go far in business if you can't bring people round toyour way of thinking. Some people find it easy; the rest of us justneed a little help. How to Persuade and Influence Peoplereveals some of the most powerful influencing and persuasiontechniques known to man. This enhanced second edition contains newtools, new research, new case studies and plenty of practicalexercises to help you:

• Find the perfect way to win people over
• Become an amazing negotiator
• Overcome objections
• Appreciate and understand the other person's standpoint
• Understand why people buy what they buy
• Ensure people remember you and what you want
• Build long-term trust and credibility

Philip Hesketh is a full-time international business speaker onthe psychology of persuasion. Thousands of people have benefitedfrom his advice. In this book, he maps out countless simple andmemorable persuasion techniques that can be applied to a wholerange of life's challenges. It's up to you to use them.

How to Persuade and Influence People is a completelyrevised and updated edition of Life's a Game So Fix TheOdds.