How to start a creative revolution at work - Dave Allan

?What If! ?you really knew how to organise creativity at work ? not just talk about the need for it? ?What If! ?the answer was to change the way you behave ? not the way you think? ?What If! ?you started a creative revolution at work now!

"I loved this book. The behaviours and values that? What If! so clearly express are ones which we should all aspire to?read it." Jerry Greenfield Cofounder Ben & Jerry?s Ice Cream

"A must read! Finally a book that captures the REAL essence of what creativity at work looks like.? What If! has opened the door to a revolutionary way of thinking and doing! If you? ve been searching for answers on how to create the cutting edge ideas that set you apart from the competition?this book is the answer! Rita Bailey Director, Southwest Airlines University for People

"I started to read? What If! on holiday together with Bill Bryson?s Notes from a Small Island. ?What If! won hands down for entertainment and value and every page seemed to strike a chord. It should be required reading for anyone who wants to understand why their organization is not creative, why that?s important and what can be done to grow creativity." Michael Bichard Permanent UK Undersecretary of State for Education and Employment

"We can all recognise and appreciate creativity when we admire the finished article, but oh how difficult it is with a blank sheet of paper! This book sets out strategies that really work to get from A to B." John Coombs Marketing Director, Unilever

"A really practical book of tried and tested techniques to turn the switch of creative thinking on instead of off." Sir John Harvey Jones