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How to write a marketing plan - John Westwood
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Title
How to write a marketing plan
How to write a marketing plan
Author
John Westwood
John Westwood
format
Paperback / softback
Paperback / softback
Publisher
KoganPage
KoganPage
Language
English
English
UK Publication Date
20130303
20130303
Description
How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.
With a brand new chapter to help you produce mini-plans and seize new opportunities quickly,
it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.
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