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Impacting the Sensory Experience of Products - Christine Cowen-Elstner
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Title
Impacting the Sensory Experience of Products - Experimental Studies on Perceived Quality
Impacting the Sensory Experience of Products - Experimental Studies on Perceived Quality
Author
Christine Cowen-Elstner
Christine Cowen-Elstner
format
Paperback / softback
Paperback / softback
Publisher
Springer Gabler
Springer Gabler
Language
English
English
UK Publication Date
20180308
20180308
Description
Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.
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