Implementing word of mouth marketing - Idil M. Cakim

Praise for Implementing Word of Mouth Marketing

"Packed with solid and practical advice, this book presents a systematic approach to stimulating online word-of-mouth. Its insightful, readable, and, most important, useful! Read it and tell your friends."

Emanuel Rosen, author of The Anatomy of Buzz Revisited

"Whether growing a small business, rallying the masses around a cause, or protecting an established brands reputation, readers will find the strategies and tactics they need in this book. Cakim shows how to jump-start and fuel online word-of-mouth programs."

Pauline Ores, Principal Consultant, Market Insights & Innovation, IBM Corporation

"Cakim gets it and always has! Great word of mouth starts with basics like product quality and customer service. Her book is a treasure trove of get started now suggestions on how to better serve consumers, and their most genuine, authentic, and meaningful stories."

Pete Blackshaw, Executive Vice President, Digital Strategic Services, Nielsen Online