Inbound marketing and SEO - Rand Fishkin

Learn from the leading resource on the latestinbound marketingtechniques

As the SEO industry undergoes a shift and Googlecontinues tochange its algorithm, successful SEO practitioners need to increase their knowledge of a wide range ofinboundmarketing channels.The Moz Blog is the go-to place for the latestthought leadershiponthe shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the keyinbound marketingdisciplines, mixing them with some brand-new essays.Rand Fishkin and Thomas Hgenhaven have produced a masterfully edited anthology packed withinformationto provide the best possible insight into these marketing channels.The popularMozblog is a top resource for cutting-edge information on SEO techniques:

• Co-compiled and co-edited byMozCEO and co-founder Rand Fishkin, thisbookis an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends
• Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics,as well as search engine optimization
• Focuses on leveraging existing platforms likesocial media sites and communityfor inbound marketingsuccess

Inbound Marketing and SEOis a must-have for marketers in today's online world.