Industrial organisation - John Lipczynski

This book will appeal to second and third year undergraduates on both economics and business related courses who are following a course in industrial organisation or industrial economics. It is assumed that readers would have a reasonable knowledge of basic economic and statistical theory. This book will also be of use to managers who wish to develop their understanding of strategic issues through the study of industrial organisation. Specially written for the growing number of students studying industrial economics, this book provides a strong link between the theory and analysis of economics and real world application of the theory to the business environment. The book covers theories as necessary and emphasises practical business applications through the use of case studies and assignment questions. Many cases are drawn from The Financial Times providing vivid and entertaining descriptions of industry market structures and patterns of firm and industry behaviour.