InGenius - Tina Seelig

Is the ability to creatively tackle problems innate or can it be
learned? Like most human traits, both answers are correct. Some people
are inherently more innovative than others. But, just like maths, or
writing, everyone can improve with practice. Tina Seelig, PhD teaches
creativity every day in her courses on innovation at Stanford School of
Engineering. After ten years of experience, she confidently asserts that
not only can creativity be taught but that there are a clear set of
tools, skills and approaches that can unlock anyone's creative
potential.

In InGenius, Seelig reminds us that creativity is not just
something that you think about - it is something that you do. It is as
natural as breathing, and just as necessary for leading a successful and
fulfilling life. Creative solutions are required because the status quo
is never good enough, and our goal should always be to push beyond the
limits of what seems possible. Great ideas are needed to solve all the
problems we face and to enrich our lives. Whether it is in the
conference room, classroom or kitchen, new ideas open up a world of
wonderful possibilities. With the tools presented in this remarkable book, we will learn how to pull out all stops to take on the
challenges, big and small, that come our way, and to see that every
word, every idea, and every moment provides an opportunity for
creativity that will enhance our lives.

InGenius is filled with concepts, tools, techniques and
stories that reveal ways you can increase your creativity quotient, and
that of your groups and organizations. The first half of the book
focuses on the inside out - what you can personally do to increase your
own creative aptitude and attitude. The second half deals with the
outside in - how you can change the local and cultural environment to
increase the creativity quotient of your community.

InGenius reveals one of the great truths about ideas: it costs nothing to generate amazing ideas, and yet the results have
the potential to be priceless.