In search of European excellence - Robert Heller

A far-reaching analysis of the key strategies with which Europe's most successful companies are leading the field.In business, Europe appears to have lagged behind America and Asia. But Europe's business leaders are now restructuring, expanding, and forming new alliances in a series of highly competitive moves. These sweeping changes are creating a new kind of company - and a new kind of manager - that can compete successfully at the fiercest global level, and win.Heller is the first to penetrate and analyse the very heart of European management to reveal the key strategies driving these top companies forward.Drawing on a wide variety of case histories (M&S, ABB, Nokia, Mercedes-Benz, Unilever, Heineken and Zeneca among them) he applies rigorous theory and many years' experience to illustrate the vital lessons companies - and their managers - must learn if they are to stay ahead of the competition.