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Inside the Nudge Unit - David Halpern
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Title
Inside the Nudge Unit - how small changes can make a big difference
Inside the Nudge Unit - how small changes can make a big difference
Author
David Halpern
David Halpern
format
Paperback / softback
Paperback / softback
Publisher
Ebury Publishing
Ebury Publishing
Language
English
English
UK Publication Date
20160602
20160602
Description
With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!
New Updated Edition, 2019.
Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
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