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Integrated advertising, promotion, and marketing communications - Kenneth E Clow
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Title
Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
Author
Kenneth E Clow
Kenneth E Clow
format
Paperback / softback
Paperback / softback
Publisher
Pearson Education
Pearson Education
Language
English
English
UK Publication Date
20130404
20130404
Description
For undergraduate Advertising and Integrated Marketing Communication courses.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
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