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Integrated advertising, promotion, and marketing communications - Kenneth E. Clow
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Title
Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
Author
Kenneth E. Clow
Kenneth E. Clow
format
Hardback
Hardback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20010907
20010907
Description
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.
This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.
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