Integrated intellectual asset management - Steve Manton

Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas:
decision making systems
strategy
policy and accountabilities
knowledge management
people and behaviour
targets and metrics
You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.