Intentional Engagement - Richard Leaton

Intentional Engagement^(R): Empowered Path to Culture Change is about connecting with and empowering your workforce. It is an operational approach to creating a work environment where people want to stay and thrive. These environments do not exist by chance. They occur through intentional actions focused on the demographics of your workforce and tailored to its needs.

Intentional Engagement^(R) requires work and as much accountability from leadership as it does from the individual contributor.An underlying assumption for this model is a desire for a work environment where fair treatment and fair pay exist. That being said, there are many companies willing to match or beat what you pay to your employees. So, why do people want to stay at your company? What makes people say that your work place is where they want to work or encourage their friends to work?

This book, describing the business model Intentional Engagement^(R) Model, explores the transformational journey of Paul, a newly appointed CEO, and how he learned and transformed his organization into an intentionally engagedworkforce--reducing turnover and becoming "an employer of choice."