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International business - John D Daniels
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Title
International business - environments and operations
International business - environments and operations
Author
John D Daniels
John D Daniels
format
Hardback
Hardback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20001012
20001012
Description
For undergraduate courses in International Business.
This text thoroughly discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It features an abundance of colorful maps, strong opening and closing cases, and current examples.
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