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International business - John D. Daniels
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Title
International business
International business
Author
John D. Daniels
John D. Daniels
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20030724
20030724
Description
For undergraduate and graduate courses in International Business.
This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing cases, and classic and contemporary examples.
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