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International business - John J. Wild
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Title
International business - the challenges of globalization
International business - the challenges of globalization
Author
John J. Wild
John J. Wild
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20050127
20050127
Description
Introductory International Business courses with the need for a brief, accessible text.
Lively, topical, and accessible, this text is written integrating culture early and often to enable students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read and learn. This approach has made International Business the fastest growing international business book available today.
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