International business - John J. Wild

For introductory International Business courses with the need for a brief, accessible text.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

A comprehensive yet concise framework with unrivaled clarity.

International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.