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International business - John Wild
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Title
International business - the challenges of globalization
International business - the challenges of globalization
Author
John Wild
John Wild
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20130307
20130307
Description
For introductory International Business courses with the need for a brief, accessible text.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
A readable, concise, and innovative tour through the discipline, International Business: The Challenges of Globalization presents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students.
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