International Business: The Challenge of Global Competition w/ CESIM access card - Donald A Ball

International Business: The Challenge of Global Competition, 11th Edition, byBall, McCulloch, Geringer, Minor and McNettcontinues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing -a claim no other text can make. In addition, each new copy ofInternational Business, 11eincludes access to CESIM -an interactive IB simulation developed for industry professionals. Ball, et al is the only textbook on the market which features access to CESIM. OnlyBall, McCulloch, Geringer, Minor and McNettcan offer a complete view of International Business as diverse as the backgrounds of business students.