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International marketing - Michael Czinkota
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Title
International marketing
International marketing
Author
Michael Czinkota
Michael Czinkota
format
Paperback
Paperback
Publisher
South-Western
South-Western
Language
English
English
UK Publication Date
20120909
20120909
Description
INTERNATIONAL MARKETING, 10E, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
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