Internet marketing for dummies - Frank Catalano

Includes an 18–page directory of Net marketing resources

Your fun and easy guide to Internet marketing that gets results Whether you're a brick–and–mortar business or a dot–com startup, effective marketing these days has to include an Internet component. That's where this friendly guide comes in. From setting up a killer site to making the most of e–mail, banner ads, and online PR, it shows you step–by–step how to turn the Net into a terrific marketing tool.

Discover how to: Win the new domain name game Turn your site into a marketing vehicle Avoid e–mail marketing blunders Create a winning Internet ad campaign Generate buzz with Web PR

The Dummies Way^? Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear–out cheat sheet Top ten lists A dash of humor and fun

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