Includes an 18–page directory of Net marketing resources
Your fun and easy guide to Internet marketing that gets results Whether you're a brick–and–mortar business or a dot–com startup, effective marketing these days has to include an Internet component. That's where this friendly guide comes in. From setting up a killer site to making the most of e–mail, banner ads, and online PR, it shows you step–by–step how to turn the Net into a terrific marketing tool.
Discover how to: Win the new domain name game Turn your site into a marketing vehicle Avoid e–mail marketing blunders Create a winning Internet ad campaign Generate buzz with Web PR
The Dummies Way? Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear–out cheat sheet Top ten lists A dash of humor and fun
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