Introduction to business management - Gerhard Cronje

Today's dynamic business world presents managers with an array of complex and exciting challenges, such as globalisation, workforce diversity and scarce resources. The best-selling Introduction to Business Management prepares students to meet these challenges. A pragmatic approach is followed in this text: principles, concepts and theories are richly illustrated with practical South African examples. The sixth edition has been extensively revised to keep abreast of recentdevelopments in the South African environment.