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Introduction to e-commerce - Efraim Turban
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Title
Introduction to e-commerce - United States Edition
Introduction to e-commerce - United States Edition
Author
Efraim Turban
Efraim Turban
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20020905
20020905
Description
For undergraduate-level courses in Electronic Commerce.
Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.
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