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Introduction to information systems - George M. Marakas
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Title
Introduction to information systems
Introduction to information systems
Author
George M. Marakas
George M. Marakas
format
Paperback / softback
Paperback / softback
Publisher
McGraw-Hill Education
McGraw-Hill Education
Language
English
English
UK Publication Date
20120216
20120216
Description
O'Brien's Introduction to Information Systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text's focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making.
The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
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