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Investigating Enterprise Feasibility - Open University Course Team
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Title
Investigating Enterprise Feasibility
Investigating Enterprise Feasibility
Author
Open University Course Team
Open University Course Team
format
Paperback / softback
Paperback / softback
Publisher
The Open University
The Open University
Language
English
English
UK Publication Date
20071203
20071203
Description
This book has been designed for people who, having critically considered their innovative idea, are seriously interested in launching it and seeing it through to a successful outcome. It consists of three sections Scoping the Market, Marketing Research and Financial Viability with the overall objective to equip you with the skills and understanding for assessing the strength of a new venture proposition in a competitive environment.
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