Investing in emerging markets - Julian Marr

For more than a decade, emerging markets have proved one of themost exciting areas of investment, but the sector has not beenwithout its dangers. Private and professional investors alike havecontinuously been attracted by the promise of riches on offer fromcountries such as China, India, Brazil and Russia but, as often asnot, have been left with their fingers burnt.

Investing in Emerging Markets: The BRIC Economies andBeyond tempers the undoubted causes for emerging marketoptimism with a healthy dose of reality, illustrating how for everyargument in favour of investing in the sector there are one or morereasons to tread very carefully indeed.

In the wake of the credit crunch and ensuing market turmoil, italso analyses where the emerging markets now fit within the globalinvestment landscape. With the economies of the US, Europe andJapan hit by an economic crisis very much of their own making, hasthe credibility gap between developed and developing marketsnarrowed? Has the playing field become more level?

Investing in Emerging Markets: The BRIC Economies andBeyond offers a fresh, clear-eyed and objective look at an areathat can only grow in importance over the next decade. It balancesa realistic appraisal of the opportunities on offer from theemerging markets with a pragmatic assessment of the potentialpitfalls facing investors, in the process providing an accessibleintroduction to newcomers and more experienced investors with avaluable and compact point of reference.