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ISE Strategic Management of Technological Innovation - Melissa Schilling
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Title
ISE Strategic Management of Technological Innovation
ISE Strategic Management of Technological Innovation
Author
Melissa Schilling
Melissa Schilling
format
Paperback / softback
Paperback / softback
Publisher
McGraw-Hill Education
McGraw-Hill Education
Language
English
English
UK Publication Date
20190228
20190228
Description
Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world.
It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading.
It is designed to be a primary text for courses in strategic management and innovation and new product development.
It is written with the needs of both business students and engineering students.
It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading.
It is designed to be a primary text for courses in strategic management and innovation and new product development.
It is written with the needs of both business students and engineering students.
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