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It's not what you sell, it's what you stand for - Roy Spence
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Title
It's not what you sell, it's what you stand for - why every extraordinary business is driven by purpose
It's not what you sell, it's what you stand for - why every extraordinary business is driven by purpose
Author
Roy Spence
Roy Spence
format
Paperback / softback
Paperback / softback
Publisher
Portfolio
Portfolio
Language
English
English
UK Publication Date
20111208
20111208
Description
All the great businesses in the world pushed themselves ahead of the rest with one thing firmly established: a sense of purpose. Innovation comes naturally when organisations know what they stand for, whilst employee engagement is higher, customers stay loyal and the competition looks smaller. In this compelling book,the persuasive case is made that purpose must compose the core of any strong organisation and Roy M. Spence Jr. shows readers how to find it.
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