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IT strategy for business - Joe Peppard
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Title
IT strategy for business
IT strategy for business
Author
Joe Peppard
Joe Peppard
format
Paperback / softback
Paperback / softback
Publisher
Financial Times Press
Financial Times Press
Language
English
English
UK Publication Date
19930201
19930201
Description
Businesses of the 1990s and beyond must be information-based enterprises with an integrated IS/IT and business strategy. This text is, therefore, propelled by a powerful mix of beliefs:
- information should be regarded as a key resource
- no corporate strategy is complete if there is no IS/IT strategy
- IS/IT is too important to be left solely to the IT professionals
- planning for IS/IT should be an important and integral part of the firm's competitive strategy development
- technological choices are essentially business decisions
The special feature of the book is Part 3 which examines technologies likely to have major impact on business and IS/IT strategy and illuminates the nature of the strategic perspective on each.
- information should be regarded as a key resource
- no corporate strategy is complete if there is no IS/IT strategy
- IS/IT is too important to be left solely to the IT professionals
- planning for IS/IT should be an important and integral part of the firm's competitive strategy development
- technological choices are essentially business decisions
The special feature of the book is Part 3 which examines technologies likely to have major impact on business and IS/IT strategy and illuminates the nature of the strategic perspective on each.
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