Jack - Jack Welch

Jack Welch is perhaps the greatest corporate leader of the 20th century. When he first became CEO of General Electric in 1981 the company was worth $12 billion. Twenty years later it is worth a total of $280 billion. But Welch is more than just the leader of the most successful business in the world. He has revolutionised GE's entire corporate culture with his distinctive, highly personal management style: the individual appreciation of each of his 500 managers, the commitment to an informal but driven work style and the encouragement of candour are all part of the Welch approach. Following John Harvey Jones's MAKING IT HAPPEN and TROUBLESHOOTER, JACK is set to become the businessman's bible for the 21st century - an inspiration for a new generation of corporate players.