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KFC in China - Warren Liu
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Title
KFC in China
KFC in China
Author
Warren Liu
Warren Liu
format
Paperback
Paperback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20081212
20081212
Description
Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
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