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Kleppner's advertising procedure - W. Ronald Lane
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Title
Kleppner's advertising procedure
Kleppner's advertising procedure
Author
W. Ronald Lane
W. Ronald Lane
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20100211
20100211
Description
An all-inclusive introduction to the exciting and dynamic world of advertising.
Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives.
The eighteenth edition reflects how new media has changed advertising.
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