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Likeable social media - Dave Kerpen
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Title
Likeable social media - how to delight your customers, create and irresistible brand, and be generally amazing on all social networks that matter
Likeable social media - how to delight your customers, create and irresistible brand, and be generally amazing on all social networks that matter
Author
Dave Kerpen
Dave Kerpen
format
Paperback / softback
Paperback / softback
Publisher
McGraw-Hill Education
McGraw-Hill Education
Language
English
English
UK Publication Date
20190310
20190310
Description
Harness the power of social media to attract new customers and transform your business!
More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.
This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories.
Likeable Social Media shows you how to:
Engage customers and crowdsource innovation online
Create content that resonates with consumers and provides value
Integrate social media into the entire customer experience
Effectively deal with criticism and negative feedback on social media
Grow your audience across social channels, and much more
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