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Living corporate citizenship - Malcolm Mcintosh
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Title
Living corporate citizenship
Living corporate citizenship
Author
Malcolm Mcintosh
Malcolm Mcintosh
format
Hardback
Hardback
Publisher
Financial Times/Prentice Hall
Financial Times/Prentice Hall
Language
English
English
UK Publication Date
20021002
20021002
Description
Corporate Citizenship matters. It is no longer just a moral imperative - it is now smart business. Investors, consumers, employees and communities are demanding Capitalism with a Human Face - it is time to deliver some corporate soul.
Companies have responded with a new way of talking about business, but is this just a facade, behind which nothing has changed? Living Corporate Citizenship discusses these issues and examines the impact of eight major social responisibility codes, including the UN Global Compact.
"There is money to be made from socially responsible and environmentally sustainable business, not just through engaging in PR gloss but through business innovation and creativity."
Living Corporate Citizenship, p 11
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