Jorge Arango is a strategic designer and informationarchitect. Upon seeing the then–new World Wide Web in1994, he left his career in (building) architecture to startthe first web design consultancy in Central America.He has since designed information environments for organizationsthat range in scope from developing–world nonprofits to Fortune500 corporations.He is co–author (with Louis Rosenfeld and Peter Morville) ofInformation Architecture: For the Web and Beyond (2015), the fourthedition of O'Reilly's celebrated "polar bear" book. He is also a formerpresident of the Information Architecture Institute, and speaks andteaches about design leadership around the world.Jorge lives with his wife and three children in the San Francisco BayArea. You can reach him via email at [email protected] or followhim on Twitter, where he is @jarango.