Low risk, high reward - Robert Reiss

Contrary to popular belief, entrepreneurs don't like risk. While they are not afraid to take chances, they do what they can to anticipate, minimise, and offset risk at every opportunity, insists Robert Reiss, who in his own flourishing entrepreneurial career has managed to turn risk redution into a science. Now this successful self-starter, whose exploits have been featured in THE WALL STREET JOURNAL and have become case studies for Harvard Business School classes, shares the lessons of a lifetime.
Never straying far from his central thesis that risk can almost always be managed and significantly reduced, Reiss covers every obstacle the entrepreneur is likely to encounter. Where do ideas come from ? How do you get started? Where can you find money? How do you build credibility? With myriad practical suggestions, this book will be the one indispensable guide for anyone starting a business.
LOW RISK, HIGH REWARD is proof positive that with a little imagination and a healthy dose of confidence, opportunism, and flexibility almost anyone can start and frow a business into a 'low risk with high return' venture.