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Loyalty myths - Timothy L Keiningham
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Title
Loyalty myths - hyped strategies that will put you out of business-and proven tactics that really work
Loyalty myths - hyped strategies that will put you out of business-and proven tactics that really work
Author
Timothy L Keiningham
Timothy L Keiningham
format
Hardback
Hardback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20051018
20051018
Description
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.
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